What makes a good wallpaper?
A good wallpaper is one whose scale, colour and surface work with the room's light and proportions. A beautiful sample is not enough to base a decision on; the pattern needs to be judged across a larger area and together with floors, mouldings and textiles. Start with the character of the room, then move on to pattern, brand or style.
Where can I buy luxury wallpaper?
You can compare luxury wallpapers at Brittfurn online and in the showroom at Sturegatan 20 in Stockholm. Ideally, start digitally: on the product page, once you are logged in, you can use the visualisation to judge scale and colour. If you then need to compare samples or several options, we offer a complimentary consultation before you decide.
How do you choose wallpaper for the right room?
Choose wallpaper according to the room's light, the size of the walls and how much else is already competing for attention. In hallways and smaller rooms, a clear rhythm can bring order, while bedrooms often benefit from lower contrast. In living rooms and dining rooms, larger patterns can be given more room to unfold across continuous wall surfaces.
How do you tell if a wallpaper pattern is too large?
A wallpaper pattern is rarely too large simply because the room is small. What matters is how much of the repeat is visible between corners, doors and furniture. A large motif can create calm when the colours are cohesive. On the wallpaper patterns page you can compare scale and motif families more specifically and see how different repeats work across an entire wall.
What sets different designer wallpapers apart?
Designer wallpapers differ in drawing, printing technique, colour palette, surface and how the pattern repeats. Some are built on distinct botanical or figurative motifs, others on stripes, geometry or subtle texture. The differences are best seen on a physical sample and across a larger area, since a small on-screen image often exaggerates contrast while hiding the character of the surface.
Can I get help choosing wallpaper?
Yes. You can start with the visualisation on the product page once you are logged in and use it to narrow down scale and colour. You can then book a complimentary consultation and visit the showroom at Sturegatan 20 in Stockholm. Do bring photos, measurements and material samples so the comparison between wallpapers becomes more concrete and precise.
Wallpaper is a question of rooms, not just patterns
This broad wallpaper page is here to help you find your way through the range. If you already know you want to compare motif families, continue to wallpaper patterns. If you would rather choose by design house, there is wallpaper brands. Here the focus is instead on how to choose wallpaper for an actual room: how the light falls, how large the wall surfaces are and which materials are already in place.
A classic floral print such as Ashfield Floral Wallpaper reads differently from Sweet Pea Wallpaper or a more graphic surface such as Sanderson Trelliage Wallpaper. Morris & Co Poppy Wallpaper and Morris & Co Bamboo Wallpaper show two further ways of creating rhythm. It is therefore wise not to begin with the question of which wallpaper is the most beautiful, but with what kind of movement the wall needs.
Scale changes when the sample becomes a wall
On a screen you often see only a small part of the repeat. On the wall, the pattern meets corners, door frames, pictures and furniture. Zawaya Wallpaper, Narcisse Wallpaper and Marquise Wallpaper can therefore come across quite differently as a whole than in detail. A smaller room does not automatically call for a small-scale pattern; sometimes it is precisely a larger, calm repeat that makes the wall feel less fragmented.
For those looking for specific design houses there are, among others, Cole & Son wallpapers, Sanderson wallpapers, Designers Guild wallpapers and Morris & Co wallpapers. On this broad page they should serve as routes onward, not as separate brand presentations.
Colour must be judged in your home's light
The wallpaper's ground colour affects the room more than many first think. A warm pale tone can make joinery look cooler, while a greyer ground can enhance the warmth of the wood. Sanderson Woodland Ferns Wallpaper and Morris & Co Simply Strawberry Thief Wallpaper, for example, can take on different weight depending on the direction of the daylight. Colefax & Fowler Cote d'Azur Wallpaper and Designers Guild Saraille Wallpaper should likewise be seen together with floors and textiles, not in isolation.
So take a sample home whenever possible and look at it both by day and in the evening. On fabrics you can at the same time find textiles that pick up a tone without matching exactly. A room is usually more convincing when the colours relate to one another but the materials keep their own character.
From first selection to final decision
Further examples such as Designers Guild Laterza Wallpaper, Cole & Son Titania Wallpaper and Cole & Son Zellige Wallpaper show how broad a wallpaper range can be without every expression needing to suit the same setting. Use the filters to narrow the selection, visualise on the product page once you are logged in, and then move on to samples.
If you need help weighing several options against each other, you can book a complimentary consultation. In the showroom at Sturegatan 20 in Stockholm, wallpapers can be laid alongside fabric, wood and other materials. For projects that also include curtains, furniture or made-to-measure solutions, made-to-order is the next step.
Consider the wall's interruptions too
A wallpaper never lives on a completely unbroken surface. Radiators, windows, doors, bookcases and pictures cut through the repeat and affect how the motif is perceived. So photograph the wall straight on and mark roughly where the most important parts of the pattern will fall. This is particularly useful for larger botanical and figurative motifs, where an unfortunate placement can cut off the very part of the drawing that gave the wallpaper its character in the first place.
When comparing two options, try to see them from a distance as well. A pattern that feels busy up close can become harmonious from three metres away, while a very fine texture can disappear entirely in a large room. That assessment belongs on the broad wallpaper page because it concerns how wallpaper is used in practice, not a single brand or motif, and it should be made before you finally lock in the colour choice.
Choose wallpaper by room, light and pattern scale
A smaller or darker room can be transformed by colour, contrast and the size of the motif. Start with the room's daylight and existing furniture. Then compare the pattern's repeat and colourway in situ before you order.
Explore William Morris wallpapers, Ralph Lauren Home wallpapers and traditional English wallpapers. You can also read our guide to English wallpapers.
How to build a cohesive whole
Let the wallpaper set the room's colour direction and repeat two or three shades in fabric, rug, lighting and furniture. Brittfurn Colour Match and our design studio help you go from wallpaper sample to a complete room.
How do I choose the right wallpaper?
Judge the wallpaper in the room's own daylight and evening light. Take into account the scale of the motif, the size of the walls and which colours are already present in furniture and textiles.
How much wallpaper do I need?
The quantity is determined by wall measurements, roll width, pattern repeat and any pattern matching. Exact product details and the room's measurements are needed for a reliable calculation.
Can I get help in Stockholm?
Yes. Visit Brittfurn's design studio at Sturegatan 20 to compare samples and get help with patterns, colour matching and wallpaper quantities.
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