Scandinavian style, Japandi and Art Deco say something about the direction, but not always which wallpaper, piece of furniture or lamp will work with the next choice. Brittfurn's six styles translate the trend terms into selections across several categories. Harmony, Classic and Urban are core styles; Heritage, Essens and Pondus gather traits from two core styles into a whole of their own.
Why a trend term is not enough when you choose
A search term often gives you a colour chart or an image feed. The room demands more decisions: how much pattern the wall can take, which wood suits what you are keeping and how the light should meet the materials. In the style guide, the same style runs through wallpapers, fabrics, furniture, lighting and rugs.
The core style narrows the range from more than 8 000 products to a selection of 1 174–3 654. You do not need to know the brands. Each style spans 31–37 brands, and 58 per cent of the style-tagged products fit two or more styles. That is where the combination styles become useful.
If you are unsure which trend term matches what you actually choose, start with the table further down and then read the style page for the style closest to you.
Scandinavian style and Japandi style: Harmony and Essens
Scandinavian style is most closely linked to Harmony when you mean pale wood, linen and light natural tones. Harmony is Japandi-inspired and uses sand, beige and taupe together with oak, ash, wool and ceramics. The forms are soft and balance matters more than sharp contrast.
Stars Wallpaper by Cole & Son can give the wall a calm pattern, while a table lamp adds local light beside the seating. More about Japandi style as we interpret it can be found on Harmony's style page.
If the Nordic style in your interior needs more contrast, Essens is closer. Essens unites Harmony with Urban and adds charcoal, bronze and smoked glass to sand and greige. Klint Wallpaper by Jane Churchill can form a calm base, while the Connery 14" Ring Pendant gives a clearer geometric line.
Art Deco style: Urban
Art Deco belongs in Urban. Here crisp lines meet anthracite, black and brass. Stone, granite, glass, metal and smoked oak give the surfaces contrast. That does not mean the whole room has to become dark; a single straight-lined piece of furniture or a graphic lamp can set the direction.
Chameleon Wallpaper by Osborne & Little can set the rhythm of the wall. The Lustre Round Side Table by Jonathan Charles adds a round form with a glossier surface, and a floor lamp adds height beside the sofa. See more products in the collection for Art Deco interiors.
Urban works best when the geometry has a calm background. If the wallpaper is bold, choose a plainer fabric. If the furniture has a strong silhouette, let the rug be understated. Essens is the alternative when you want to keep Art Deco touches but soften the palette with linen and pale wood.
Art Nouveau, Arts & Crafts and country style
Classic is Arts & Crafts meeting Swedish Art Nouveau. Organic lines, forest green and oxblood meet solid wood, wool and brass. A Gainsborough Desk Chair gives clear proportions, while Salvator Wallpaper by Manuel Canovas brings in an organic pattern. See also the selection for Art Nouveau.
Country style is closest to Classic or Heritage when it builds on florals, linen and solid wood. Heritage is softer because Harmony contributes rounded forms and paler wood. The Eclectic Chest of Drawers with Marble Top in Limed Acacia by Jonathan Charles can therefore meet Teatro Wallpaper without the room getting all its weight from dark wood.
Choose Classic if pattern and deeper colours should dominate. Choose Heritage if natural tones should be the base and Classic comes in through wallpaper, fabric and craft details. Read more about Heritage and earthy interiors.
Old money and dark academia: Pondus
Old money and dark academia correspond to Pondus when the trend terms are to become a working room. Dark green, navy and oxblood are combined with walnut, leather, marble and bronze. Classic provides proportions and pattern; Urban provides a sharper edge.
Crivelli Wallpaper by Zoffany can carry the wall, while the Reeded Round Coffee Table by Jonathan Charles marks the centre of the seating group. The Oxford 12" Bath Wall Light can cast directed light on a darker wall. See how the pieces come together in the guide to Pondus, old money and dark academia.
Trend terms, Brittfurn styles and where to start
| Trend term | Brittfurn style | Palette | Start with |
|---|---|---|---|
| Scandinavian style | Harmony | Sand, linen, beige | Pale wood or a large textile surface |
| Japandi | Harmony | Taupe and natural tones | Wall, rug or a rounded piece of furniture |
| Scandinavian with contrast | Essens | Greige, dark green, charcoal | Furniture or lighting |
| Art Deco | Urban | Anthracite, black, brass | Graphic lamp or a crisp table |
| Art Nouveau and Arts & Crafts | Classic | Forest green, oxblood, blue-grey | Patterned wall or textile |
| Country style | Classic or Heritage | Linen, natural tones, green | Wallpaper, fabric or solid wood |
| Old money and dark academia | Pondus | Dark green, navy, cognac | Rug, wall or a leather piece |
The table is a starting point. Open the style's collection and compare the next product with what is already in the room. For walls and fabrics you can use the visualiser; there you can see how colour and pattern scale work in a photo of your own room.
When two trend terms seem to fit, choose the one that best describes the room's large surfaces. Let the other influence a lamp, a textile or a smaller table. That gives the search term a clear practical job, and the next product can be judged against an actual palette instead of a loose theme.
Frequently asked questions about trend terms and styles
What is Scandinavian style in interiors?
Scandinavian style in interiors often builds on pale wood, linen, light natural tones and clear practicality. In Brittfurn's style guide it is closest to Harmony. If you want to add darker contrast, stone or bronze, the combination style Essens is a more accurate direction for the room.
Which style is similar to Japandi?
Harmony resembles Japandi through sand, taupe, pale wood and soft forms. The style prioritises balance over contrast and uses materials such as oak, ash, linen, wool and ceramics. Essens suits you when you want to keep the calm but add straighter lines and darker details.
Does Art Deco suit a modern home?
Yes, Art Deco suits a modern home when the geometry is used with restraint. Choose a striking lamp, a side table or a wallpaper pattern and give it a calm background. Urban brings Art Deco touches home in anthracite, brass, glass and smoked oak.
What is the style that mixes classic and modern called?
At Brittfurn, the combination of Classic and Urban is called Pondus. Classic contributes proportions, pattern and deeper colours; Urban adds crisper lines, metal and contrast. For a lighter blend of soft and modern, Essens is closer.
