{"product_id":"morris-co-tyg-artichoke-velvet","title":"Artichoke Velvet Fabric — Morris \u0026 Co","description":"\u003cp\u003eThe designer behind Artichoke Velvet is John Henry Dearle, who drew the pattern in 1897. It is one of the motifs that have carried Morris \u0026amp; Co through more than a century without ever feeling dated. John Henry Dearle joined Morris \u0026amp; Co as an apprentice, learned the craft in the workshop and became the company’s chief designer after William Morris’s death in 1896.\u003c\/p\u003e\n\u003cp\u003eThe pattern repeat is 32.0 cm, which makes it a medium-sized repeat. The scale is well judged — the pattern reads clearly without dominating the wall. The pattern is a straight match, which makes hanging easier. Artichoke Velvet comes in 4 colourways — Tump, Barbed Berry, Inky Fingers\/Blush and Midnight\/Pearwood. Try the fabric on a piece of furniture with our visualisation tool before you decide. The same design can turn out quite differently depending on the colourway.\u003c\/p\u003e\n\u003cp\u003eArtichoke Velvet comes from Wardle Velvets. The velvet catches the light and gives the pattern a depth that a print on flat-woven cloth cannot achieve.\u003c\/p\u003e\n\u003cp\u003eThe fabric is 136.5 cm wide and woven in a cotton blend. At 50 000 rubs on the Martindale scale, it handles upholstery in a home setting with a good margin.\u003c\/p\u003e\n\u003cp\u003eArtichoke Velvet is at its best in living rooms and bedrooms. The look has a classic poise, closeness to nature and sophisticated restraint, with a dark overall tone. Mix it with plain fabrics for balance, and let the pattern sit where it will be seen.\u003c\/p\u003e\n\u003cp\u003e You are welcome to visit the showroom on Sturegatan if you would like to see the whole collection.\u003c\/p\u003e","brand":"Morris \u0026 Co","offers":[{"title":"Tump","offer_id":49104251552091,"sku":"MWAR227000","price":3030.0,"currency_code":"SEK","in_stock":true},{"title":"Barbed Berry","offer_id":49104251584859,"sku":"MWAR227001","price":3030.0,"currency_code":"SEK","in_stock":true},{"title":"Inky Fingers\/Blush","offer_id":49104251617627,"sku":"MWAR227002","price":3030.0,"currency_code":"SEK","in_stock":true},{"title":"Midnight\/Pearwood","offer_id":49104251650395,"sku":"MWAR227003","price":3030.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0536\/4586\/9248\/files\/MWAR227000.jpg?v=1727458352","url":"https:\/\/p1o5i9u3y7.shop\/en\/products\/morris-co-tyg-artichoke-velvet","provider":"Brittfurn","version":"1.0","type":"link"}